The standard marketing mix employed by businesses comprised of 4 key elements considered to be essential to the success of any business. However, with the passage of time and the variations in the sort of products and services offered, there are 7 key elements today in the marketing mix that require frequent analysis to guarantee the best possible results. These six P’s are:¬†thailand sourcing agent

Product
Cost
Placement
Promotion
Physical Facts
Process
People 
Businesses how to use unique blend of all these elements in an attempt to achieve the highest customer satisfaction levels.
In this article, we will discuss all the 7 elements in detail and will make clear how businesses can make frequent variations in their product mix to maximize their goals.

Merchandise
What distinguishes your product or service from other products? While there are standard quality and service components to determine performance, the product or service needs to be somehow unique, some way better than its competitor. This “unique selling proposition” is mission-critical to their success. Buyer satisfaction with your product or service is of utmost importance. Though really important to give you a high quality or a more economical price, better availableness or quicker delivery time, additionally it is essential to make certain that your product or service has something that is unique and that pieces it apart from the opponents in the market.

Value
Consider if the target market sees the price of your products or services as affordable. If the marketplace is not willing or able to buy, there is no chance to build your business effectively. In the event the price of your products is higher than competition, it is mandatory to convince the market the value of the price premium.

Placement
In order to capture industry, make your products and services accessible and easy to buy. In the event the customer can’t find you, they can’t buy from you. Should you offer online sales, carefully consider the process customers must go through to buy online. A hard purchasing process is a barrier to sales. Understand where your target audience lives and shops in order to put your product in front where they can see and learn about it.

Promo
Promoting your product through the right channels to ensure highest exposure is important to the marketing process. A promotion on transmitted TV or radio is expensive compared to other channels; they are going to reach people who may have no interest or not be qualified to buy your products. The costly reach of broadcast media can waste valuable marketing us dollars with little return. In the event the channel is online, use the internet – and search engine seo – to your benefits. Identify the keyword search conditions that will bring the most amount of traffic. Leverage the information and position of web sites that feature your product to its best advantage. If perhaps promotion is regular mail, give careful consideration to a targeted mailing list. Straight mail can be more focused and waste less resources, resulting in a more exacting approach to your marketplace.

Physical Data
Think about all aspects of your organization that your possible customer runs into. From your cleanliness of the selling floor and bathrooms in a brick and mortar location to the simplicity website navigation, the visit should be a nice and hassle-free experience for the client. Polite, courteous and well-trained staff should be a priority to talk about an image of quality from the product to the people who help sell and re-sell the merchandise. The primary and extra packaging can elevate a simple useful product and make it more appealing. Everything that the client comes in contact with comes under the physical data.